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The Fun Theory

April 2, 2010

I found out about a website today, The Fun Theory, that’s “dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

What a great concept. People love to have fun. Combining that with change is awesome.

They’ve posted several videos of creative ideas on their website. Here’s one about getting people to obey the speed limit:

“Fun can change behavior for the better. We call it the fun theory.”

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